by Splash Marketing and Communications
We get it. Winter is a slow economic season. For some industries, every single winter is some sort of a resilience test. The kind where business owners live in sheer terror of economic slaughter.
This is why we’re here, to tell you it’s okay to cut down on some expenses. But in true PTQA fashion, we don’t beat around the iceberg. You simply cannot compromise the cold chain due to chilly temperatures.
Let’s dive into why the cold chain remains important for food safety even in winter:
Perishable foods
Perhaps the most obvious reason is foods, such as fresh fruits, vegetables, dairy products, and meats, are still perishable during winter. Proper temperature control is essential to prevent the growth of harmful bacteria and other pathogens that can cause foodborne illnesses.
Temperature fluctuations
We live in South-Africa, where the weather is as temperamental as a two-year old. While the external environment may be cold during winter, indoor temperatures can still vary significantly, especially in commercial and transportation settings. Maintaining consistent cold temperatures throughout the supply chain ensures that food remains safe for consumption.
Transportation and storage
Even during winter, food products often travel long distances from farms to processing facilities, distribution centres, and retail stores. Adequate refrigeration and temperature control are necessary to prevent spoilage and contamination during transportation and storage.
Cross-contamination
The risk of cross-contamination between different food items and surfaces remains present regardless of the season. Properly storing and handling food within the cold chain helps minimise the chances of contamination.
Extended shelf life
Cold chain practices can extend the shelf life of various food products, reducing food waste and ensuring consumers have access to fresh and safe foods throughout the year. Less returns equals more moola!
Regulatory requirements
Food safety regulations often mandate specific temperature controls and cold chain practices to ensure that food products meet safety standards. These regulations are enforced year-round to protect public health.
Consumer expectations
Consumers expect food products to be safe, regardless of the season. Maintaining the cold chain during winter helps meet these expectations and ensures that food-borne illnesses are minimised.
Prepared and processed foods:
Many prepared and processed foods, such as frozen meals and ice cream, require constant cold temperatures to maintain their quality and safety. South African winters probably won’t keep that delicious Rocky Road samples frozen.
Like we said, there are a thousand things you can compromise on during the seven skinny years but the cold chain just isn’t one of them. Feeling unsure about what the regulations are regarding the cold chain? Give us a call on 083 516 5065 or 079 506 1282. Remember; proper temperature control and refrigeration throughout the supply chain are critical to ensure the safety and quality of food products year-round.